About

I'm Dana Roefer.

I spend a lot of time thinking about how we use what we've been given—our abilities, work, money, influence, opportunities, and time.

I've built businesses and organizations, worked with entrepreneurs and executives, helped launch and lead educational initiatives, raised two boys alongside my husband, and spent much of my career helping people see possibilities they couldn't quite see for themselves.

This is where I'm putting some of those observations into words.

I'll write about work, money, raising capable kids, entrepreneurship, education, faith, ownership, generosity, and the choices that shape a life.

Some ideas will connect. Some may seem like a detour.

I'm interested in the question underneath all of them:

What have you been given, and what are you doing with it?

Stay in the loop

New stories and observations, delivered by email.